Tuesday, March 4, 2008
DNA2008: Brand Value Through Video
I was drafted at the last second to be on the "Brand Value Through Video" panel at the DNA2008 conference in Brussels. On the panel was Michael Rosenblum, Andrew Creighton, Chief Executive, Vice Europe; and James Montgomery, Editor at FT.com.
The ever-so-dull Financial Times has equally dull video of talking heads -- which fits their brand image precisely.
Creighton's http://VBS.TV site is really innovative. Look at their player window -- it's a real 3-d room in which they sell product placement on the objects in the room -- the shelves, pictures, etc. They're covering world-wide stories with a small staff with a youth market orientation.
You can listen to a recording of the session to hear my comments on my paper's branding practices with video.