Monday, March 3, 2008
Newspapers Can Make Money from Video
I spoke today to Ernest Bujok, the manager of the Concentra Media group's video and radio operations.
Concentra Media, a chain of newspapers in Belgium, bought cable television stations and turned them into the most profitable part of their business.
Rather than trying to convert their newspaper newsrooms, they use separate staffs in a separate building, using VJ's to cover local news and events.
While the newspapers are running at six percent profit, the television stations are running at 30% profit.
Click on this link to hear the whole seven minute interview.